Shakespeare

Shakespeare referenced the effects of media in many of his plays. But soft! what light through yonder window breaks?
 * Romeo and Juliet: The following line is reminiscent of television:

It speaks, and yet says nothing.
 * Othello references the transforming power of new media. The contrast between hot and cool media is illustrated in the contrast between intense Othello and casual and cool Iago.
 * Troilus and Cressida is, according to McLuhan, "almost completely devoted to both a psychic and social study of communication."
 * As You Like It: the forest of Arden is "just such a golden world of translated benefits and joblessness as we are now entering via the gate of electric automation."